Media Training

 

OVERVIEW

Participants will learn the subtle differences in preparation for different types of interviews, as well as talking straight to camera. We cover what questions to ask the interviewer or producer ahead of time to help you prepare and avoid being blindsided. The importance of content structure and leading with a strong statement will be covered in detail.

 

The participant will be given instruction on body language and simple do’s and don’ts in how to appear. Mock on-camera interviews will be videotaped with the participant to assess skill level and apply workshop concepts and guidelines. A personal scorecard with reminders and tips for future media appearances will be provided, including critical feedback for further improvement.

 

LMG offers group training for small groups as well as one-on-one training.*

 

WORKSHOP DETAILS

Media Training

During the coaching session, the participant will learn how to:

• Understand the rules of working with the press.

• Develop a strong, clear message and stay on point.

• Prepare a framework for each appearance or interview.

• Confidently interview for television, radio, or print.

• Manage video appearances for a variety of audiences.

• Effectively deliver a message in succinct sound bites.

• Anticipate interviewer’s questions.

• Overcome nervousness.

• Identify their audience (which may be different from the interviewer).

• Understand the importance of body language, energy, and eye contact.

• Maintain composure.

• Deflect attempts to derail your message.

• Gain confidence to deliver a strong, clear message to a variety of audiences.

 

*We also direct, shoot, and produce videos for many of our corporate clients. For more information on video production, please contatct us.