Moderator Training

 

OVERVIEW

Participants will learn the art and skill of moderating. Our workshops teach participants how to facilitate focus groups or other types of qualitative research, client meetings, and brainstorming sessions. The sessions are customized for each audience.

 

Each participant engages in a highly interactive training, with spontaneous moderating opportunities and creative break-out activities. Participants conduct practice focus groups, which are videotaped and observed by our trainers. Upon completion, participants receive one-on-one evaluations, noting areas of strength and opportunities for improvement, along with personalized coaching tips. 

 

LMG offers custom on- and off-site moderator training workshops for audiences of any size. 

 

WORKSHOP DETAILS

Moderator Training

During the workshop, the participant will learn how to:

• Moderate with increased skill and confidence.

• Maintain a position of objectivity and neutrality.

• Establish and maintain rapport.

• Understand the importance of body language, energy, and eye contact.

• Engage in active listening.

• Compose a moderator’s questionnaire.

• Ask effective questions to generate maximum insights from the audience.

• Avoid leading, putting words in others’ mouths, and barreling questions.

• Probe using verbal and non-verbal techniques.

• Employ projective techniques to dig deeper.

• Appropriately handle difficult participants and situations.

• Manage time and keep discussions on track.

• Create an action plan for continued improvement.